Over the past 30 years, Stennik has built up an unrivalled reputation as communications experts within the road safety sector.
We are responsible for delivering the national road safety newsfeed on behalf of Road Safety GB and with funding provided by the Department for Transport.
Now in its fifteenth year, Road Safety News attracts more than 20,000 monthly visits from road safety professionals in the public and private sectors, as well as academics and others with an interest in road safety.
Since 2009, we have organised the National Road Safety Conference on behalf of Road Safety GB. Held in November each year, more than 320 delegates attended the 2019 event in Telford.
We are also responsible for the London Road Safety Council’s website and newsfeed.
This project began with development of a new website, launched in April 2016, and has subsequently continued through both technical and editorial support.
Way back in 2004 we were awarded a Prince Michael Road Safety Award for a ground-breaking young driver campaign called ‘For my girlfriend’. The campaign courted controversy by using an authentic looking Valentine Card to deliver a chilling message from a young male driver to his deceased girlfriend.
For my girlfriend was ahead of its time and undoubtedly had a significant impact in terms of raising awareness of the risks young female passengers face at the hands of young male drivers.
We work in partnership with Road Safety GB to deliver the Road Safety Knowledge Centre. Set up in 2010 with funding provided by the Department for Transport, the Road Safety Knowledge Centre is an online reference resource for road safety campaigns, research and reports, evaluation etc. The Knowledge Centre also received a Prince Michael Award in 2011.
We developed the ‘Morning After’ drink drive campaign in 2008, following our own research which highlighted an alarming lack of awareness among drivers of how long it takes for alcohol to pass through the body.
The campaign is still alive today, and in 2019 the Morning After website had 560,000 visits from people seeking advice and information about the dangers of driving while over the limit the morning after drinking alcohol.
In 2015 we developed the Morning After app to help drivers calculate roughly when they are likely to be alcohol-free after drinking. The app is available FOC from the Apple App store.
In 2020, we partnered with Road Safety GB to develop the Take Extra Care campaign – launched in response to the Coronavirus pandemic.
The campaign emphasises the need for all road users to ‘stay alert’ as traffic volumes increase – to ensure their own safety and ultimately allow the emergency services to focus their efforts on Covid-19.
Content only package
With Covid-19 restrictions limiting much of the excellent work carried out by road safety teams across the country, it is now more important than ever to deliver effective online communications to reach all road users.
To support road safety teams during this challenging period, we’ve launched a new content-only editorial service, with a discounted introductory rate.
Take Extra Care branded artwork
We are offering local authorities the opportunity to purchase branded Take Extra Care graphics and animations to use on their own social media channels.
The Take Extra Care campaign emphasises the need for all road users to ‘stay alert’ as traffic volumes increase – to ensure their own safety and ultimately allow the emergency services to focus their efforts on Covid-19.
Following the campaign’s success, we are offering a suite of 17 social media graphics and animations to local authorities – personalised with their branding – for the fee of £300 (plus VAT).