Road safety expertise

Over the past 30 years we’ve built up an unrivalled reputation as communications experts within the road safety sector.

Way back in 2004 we were awarded a Prince Michael Road Safety Award for a ground breaking young driver campaign called ‘For my girlfriend’. The campaign courted controversy by using an authentic looking Valentine Card to deliver a chilling message from a young male driver to his deceased girlfriend. For my girlfriend was ahead of its time and undoubtedly had a significant impact in terms of raising awareness of the risks young female passengers face at the hands of young male drivers.

Currently, we work in partnership with Road Safety GB to deliver the Road Safety Knowledge Centre. Set up in 2010 with funding provided by the Department for Transport, the Road Safety Knowledge Centre is an online reference resource for road safety campaigns, research and reports, evaluation etc. The Knowledge Centre also received a Prince Michael Award in 2011.

We developed the ‘Morning After’ drink drive campaign in 2008, following our own research which highlighted an alarming lack of awareness among drivers of how long it takes for alcohol to pass through the body.

The campaign is still alive today, and in 2019 the Morning After website had 560,00 visits from people seeking advice and information about the dangers of driving while over the limit the morning after drinking alcohol.

In 2015 we developed the Morning After app to help drivers calculate roughly when they are likely to be alcohol-free after drinking. The app is available FOC from the Apple App store.